I just read a great article by Don Crowder about QR codes and wanted to share the information with you. QR codes are those funny looking square graphics that work like bar-codes and are the easiest way to enter a web address into your phone.
For those of you who want to try this new technology, here's a easy to use QR Code creator (some elements are free, others cost a bit): http://www.QRStuff.com
A list of QR Code readers / decoders / scanning apps for iPhones, Androids and more: http://www.qrstuff.com/qr_phone_software.html
Here are some great ideas of how to utilize this new technology in your marketing:
- Business Cards
 Put a code on your business card containing all of your contact information
- Put It On A T-Shirt
 Then people get sent where you want them to go
- Put It On Price Tags In A Store
 Taking them to a specs page online
 Best Buy does this
- Put It On Your Website Contact Us Page
 People take a picture of your page on the screen, put you in their contact list
- Put It On Your Instruction Sheet
 People scan it to get step-by-step instructions
 Or maybe a video
- Put It In Print Ads
 People scan to be taken to a specific landing page on your website
- Put It On A Campaign Sign
 Taking people to your website
- Put It On A For-Sale Sign
 Take them to a website with video and information about the item being sold
- Put It On Your Luggage
 If your luggage ever gets lost…
- Send a Tweet
 Scanning it sends out a tweet
- Do A Location Login
 Put on every table and the walls of your restaurant, does a foursquare login or a Facebook location login
- Add To Your LinkedIn Page
 Passes your contact information or website
- Call Us To Place Your Order
 Scan dials their phone
- Send a Teaser Postcard
 Send a QR code to a potential client, which takes them to your website
- Put It On Your Conference NameTag
 Contact information or website
- Put A Backsell On Your Invoice
 Taking them to a landing page making a special offer
- Put One On The End Of A Video
 Takes them to a landing page, can pass source codes
- Paypal Buy Link
 Scanning takes them to Paypal to buy your item
- Promote An Event
 Scanning the code puts it on their calendar
- Announce Your Free Wifi
 Scanning logs them into your wifi account
- Put It In Your Powerpoint Presentation
 Build your list by sending them to a special bonus offer if they sign up
Please let me know if you come up with other ideas.
